01 / Resources
The H2 Blog
Practical B2B go-to-market guides from H2 covering outbound strategy, targeting, cold email, deliverability and sales systems to help your team build pipeline.
What Is Market Mapping for B2B GTM Teams
What is market mapping for B2B teams? Learn how to map accounts, buyer roles and gaps so GTM teams prioritise the right conversations.
B2B Lead Generation Strategy That Books Meetings
Build a B2B lead generation strategy that defines the right accounts, balances outbound and inbound, and measures qualified meetings rather than send volume.
How to Build an Effective Appointment Setting Process
Learn an appointment setting process for B2B outbound, from qualification and sequencing replies to booking, CRM handoffs and measurement.
GTM Strategy and Operations: A Practical Operating Guide
A practical guide to GTM strategy and operations covering ICP, motion selection, metrics, tooling, team responsibilities and when to outsource or build.
How to Use AI for Sales Prospecting: A Practical Guide
Learn how to use AI for sales prospecting with practical steps for data prep, prompt design, Clay workflows, quality controls and outreach integration.
LinkedIn Cold Outreach That Books Real Meetings
A practical LinkedIn cold outreach playbook for B2B teams. Covers profile optimisation, connection messages, follow-ups, and performance measurement.
ICP vs Persona: Which One Does Your Outbound Actually Need
ICP vs persona explained for B2B outbound. Learn what each does, when to use them, and how to combine them inside a Clay and AI go-to-market system.
B2B Data Enrichment Explained for Outbound Teams
A practical guide to B2B data enrichment for outbound teams. Learn sources, quality signals, workflow design, cost control and integration best practices.
What Is a Sales Cadence and How to Build One
What is a sales cadence? Learn components, timing, SDR examples, KPIs and when to outsource your outbound sequence.
Addressable Market Calculation: A Practical GTM Guide
Master addressable market calculation with step-by-step TAM, SAM and SOM methods, real B2B examples, spreadsheet templates and tips for stronger GTM planning.
What Is Email Copywriting for B2B (Complete Guide)
What Is Email Copywriting. Learn what email copywriting is for B2B sales. Understand core components, outbound templates, testing metrics, and when
What Is B2B Lead Generation: Definition and Strategy
Learn what is b2b lead generation, how it differs from B2C, common tactics, and practical measurement strategies for qualified sales conversations.
Long Sales Cycle: Why They Happen and How to Manage Them
Understand why long sales cycles stall in B2B, how to diagnose internal blockers, and practical tactics to accelerate opportunities or manage pipeline
10 Email Deliverability Best Practices: A 2026 Checklist
Email Deliverability Best Practices for 2026: a practical checklist on authentication, infrastructure, list hygiene, cadence and complaints.
Lead Follow Up System: Design and Implementation Guide
Build an effective lead follow up system with touch sequencing, automation, SLA rules, and metrics. Learn practical strategies to convert more prospects.
B2B Customer Segmentation for GTM
Master B2B customer segmentation for GTM. Learn to combine firmographics, buying signals and consensus risk to build campaigns that drive qualified pipeline.
Reminder Email for Follow Up That Gets Replies
Practical reminder email for follow up templates, subject lines, timing and personalisation guidance that B2B teams can apply to a real sequence this week.
GTM Operating System: Design, Components & Architecture
Learn what a GTM operating system is, its core components, design principles, and real-world architecture. Build a repeatable growth engine with this guide.
B2B Intent Data: A Practical GTM Guide
Discover how B2B intent data transforms outbound and ABM. Learn signal types, quality benchmarks, and how to integrate buying signals into your GTM strategy.
Sales Buying Signals: How to Spot and Act on Them
Learn how to identify sales buying signals across channels, score them properly, and turn them into qualified pipeline in your outbound workflow.
Solutions Based Selling: A Practical Guide for B2B Teams
Learn solutions based selling principles, discovery techniques, and B2B tech examples that turn complex deals into qualified pipeline and measurable outcomes.
How to Qualify a Lead: Rules That Build Pipeline
Learn how to qualify a lead using explicit criteria, scoring models, and routing rules that turn noisy lists into booked meetings for B2B teams.
Marketing Sales Alignment: Practical GTM Playbook
Master marketing sales alignment with practical frameworks for shared metrics, SLAs, and handoffs. Turn your GTM teams into a single revenue engine.
Clay Data Enrichment: A Practical GTM Guide
Master Clay data enrichment with practical workflows, waterfall strategies, cost controls, and CRM integrations to build reliable outbound systems.
How to Build a Go to Market Strategy for B2B Growth
Learn how to build a go to market strategy for B2B, from defining your ICP and choosing channels to pricing, sales motion and measuring pipeline.
What Is Outbound Lead Generation
Discover what is outbound lead generation, how modern B2B systems work, and how to assess if proactive outreach is the right growth engine for your business.
Lead Scoring B2B: A Practical Model for Qualified Pipeline
Build a working lead scoring B2B model with fit and behavioral signals, weighting rules, thresholds, and testing methods that improve sales qualification.
10 Outbound Sales Strategies That Drive Pipeline
Explore 10 outbound sales strategies with practical examples, use cases and implementation tips for building better B2B pipeline in 2026.
How to Prospect: A Practical Playbook for B2B Teams
Learn how to prospect with a practical B2B playbook covering research, outreach, channels, messaging and qualification rules that turn cold outreach into
B2B Demand Generation: The Complete Guide for SaaS Founders
Master B2B demand generation with a practical guide covering channels, outbound playbooks, measurement, and AI trends. Build a predictable pipeline today.
How to Build a Pipeline in Sales That Actually Converts
Learn how to build a pipeline in sales step by step, from prospecting and qualification to forecasting, tooling and KPIs that keep revenue predictable.
Cold Email Open Rates: Best Practices for 2026
Discover realistic cold email open rates benchmarks, key influencing factors, and actionable strategies to boost subject lines and deliverability.
Cold Email Lead Gen Agency: A Buyer's Guide
Learn what a cold email lead gen agency does, when outsourcing pays off, and how to choose one. Practical guide for B2B founders and sales leaders.
Outbound Lead Generation Service for B2B SaaS Explained
What an outbound lead generation service for B2B SaaS actually delivers, from scope and timelines to pricing and how to choose the right provider.
10 Funny Email Pictures for B2B Campaigns
Find 10 funny email pictures for B2B campaigns, with practical usage tips, licensing checks, file guidance and cautions for professional audiences.
Email Deliverability Issues: A Practical Fix Guide
Solve email deliverability issues with proven diagnosis, infrastructure, content and list hygiene fixes. Practical guide for B2B teams running cold outbound.
Data Enrichment Services Compared for B2B Growth
Compare data enrichment services by type, pricing and quality. Learn API vs batch vs waterfall trade-offs, use cases and integration tips to choose wisely.
Cold Email Follow Up Template That Gets Replies
Get a practical cold email follow up template for every stage of your sequence, plus subject lines, timing rules and customisation tips that lift reply rates.
How to Generate B2B Leads That Actually Convert
Learn how to generate B2B leads with a practical playbook covering targeting, channels, messaging, and measurement, built for founders and sales leaders.
CRM with Workflow Automation: The B2B Guide
Evaluate the best CRM with workflow automation for B2B sales. Compare features, API limits, data quality controls, and AI routing
8 Social Media for Lead Generation Tactics
Discover 8 practical social media for lead generation tactics, from LinkedIn ABM and prospecting to content, paid campaigns and pipeline measurement.
Ethics in Selling: B2B Outreach Guide 2026
Master ethics in selling for B2B. Our 2026 guide covers legal compliance, list building, personalization, and creating your sales playbook.
Outbound Lead Generation: Your Guide to Building Pipeline
Learn how to build a powerful outbound lead generation engine in 2026. This guide covers strategy, deliverability, copywriting, and finding the right model.
How to Improve Email Deliverability a B2B Cold Email Guide
Struggling with spam? Learn how to improve email deliverability for B2B cold outreach with our guide on authentication, warm-up, and content that gets replies.
8 B2B Sales Email Examples That Get Replies (2026)
Steal our top 8 B2B sales email examples for cold outreach, follow-ups, and more. Get proven templates and expert tips to book more meetings in 2026.
Leads and Lists: A Founder's Guide to Booking Meetings
Stop building bad leads and lists. Learn how to source, verify, and segment high-quality B2B contacts that actually turn into qualified meetings in 2026.
Cold Email Lead Generation: A 2026 B2B Playbook
Your complete B2B playbook for cold email lead generation in 2026. Learn the full process from list building and tech setup to writing copy that books meetings.
Email Automation Workflows for B2B Cold Outreach
Build B2B email automation workflows that book meetings, not land in spam. A step-by-step guide to strategy, deliverability, sequence design, and optimization.
Sales Engagement Platform: The Founder's Guide 2026
What is a sales engagement platform? This guide explains SEPs vs CRMs and helps B2B founders decide between DIY software and a done-for-you service.
How Long Should a Cold Email Be? a 2026 Data-Backed Guide
How long should a cold email be for maximum replies? Learn the ideal word count (50-125 words), why it matters, and get templates that book meetings.
Sales Development Strategy: A Founder's 7-Day Playbook
Build a powerful B2B sales development strategy that books meetings. This guide provides a step-by-step framework for founders and lean teams. Updated for 2026.
How to Verify Email Addresses Without Ruining Your Domain
Learn how to verify email addresses using syntax, SMTP, and API checks. Our 2026 guide helps you clean your list, improve deliverability, and avoid spam traps.
10 Cold Email Best Practices for B2B Teams in 2026
Master your outreach with these 10 cold email best practices. Learn deliverability, personalization, and compliance to book more meetings in 2026.
Cold Email Response Rate: What to Expect and How to Improve
Wondering what a good cold email response rate is in 2026? Learn realistic benchmarks, diagnose why your rate is low, and get actionable tips to improve it.
02 / Build your pipeline
Build an outbound system that creates pipeline.
Bring us your market, your offer and the growth problem you need to solve. We connect strategy, data, infrastructure and campaigns to help your team reach the right buyers and start qualified sales conversations.