Service 03 / Private GTM Workshops

Turn AI enthusiasm intoreal sales capability.

Private, hands-on workshops that take your sales team from vague AI adoption to a clear understanding of Clay, models, signals and modern GTM workflows.

Talk to H2

02 / The curriculum

One connected curriculum. Built for your team.

Before the session, we learn how your team works and where confidence is low. We then choose the most useful modules and connect them around one live GTM problem, using your roles, tools, data and constraints throughout.

Jack and Ben Hayward at Stripe London

Foundations

Know what the tools are actually doing.

Build a useful mental model of AI, data and the modern GTM stack before anyone starts automating decisions.

  • Choose the right model for the job
  • Control enrichment and model costs
  • Know where human judgement belongs
FindingsResearch
HypothesisICP model
SignalsBuying intent
Outbound system
01Email infrastructure
02Enrich & verify
03List building & qualifying
CRMSynced
SendingDomains ready
CampaignsLive
React Flow

Live systems

Turn commercial judgement into workflows.

Work through live examples and translate what your best people already know into systems the wider team can use.

  • Find accounts with a reason to act now
  • Build dependable Clay workflows
  • Turn commercial rules into repeatable logic
The assistant researches an account, verifies a contact and prepares a draft. Ben recognises an existing relationship and holds the sequence to follow up personally. Automation handles the preparation; a person chooses the approach.
  1. H2 assistantAPP9:41

    Barton Supplies researched. Rachel’s email verified. Outreach draft ready.

Operating judgement

Keep quality in human hands.

Let systems handle research and preparation. Keep your team in charge of who to approach, when and what to say.

  • Qualify without trusting a black-box score
  • Keep research and messaging genuinely useful
  • Take away a bespoke field guide

03 / Start a conversation

Stop leaving revenue opportunities buried in old workflows.

Equip your team to spot buying signals earlier, qualify with more confidence and turn modern GTM tools into more of the right sales conversations.

Book a 15-min intro

04 / Common questions

Questions before the session.

The practical details of building a private workshop around your team.