Service 03 / Private GTM Workshops

Turn AI enthusiasm intoreal sales capability.

Private, hands-on workshops that take your sales team from vague AI adoption to a clear understanding of Clay, models, signals and modern GTM workflows.

Book an intro

02 / The curriculum

One connected curriculum. Built for your team.

Before the session, we learn how your team works and where confidence is low. We then choose the most useful modules and connect them around one live GTM problem, using your roles, tools, data and constraints throughout.

Jack and Ben Hayward at Stripe London

Foundations

Know what the tools are actually doing.

Build a useful mental model of AI, data and the modern GTM stack before anyone starts automating decisions.

  • Choose the right model for the job
  • Control enrichment and model costs
  • Know where human judgement belongs
FindingsResearch
HypothesisICP model
SignalsBuying intent
Outbound system
01Email infrastructure
02Enrich & verify
03List building & qualifying
CRMSynced
SendingDomains ready
CampaignsLive
React Flow

Live systems

Turn commercial judgement into workflows.

Work through live examples and translate what your best people already know into systems the wider team can use.

  • Find accounts with a reason to act now
  • Build dependable Clay workflows
  • Turn commercial rules into repeatable logic
The assistant researches an account, verifies a contact and prepares a draft. Ben recognises an existing relationship and holds the sequence to follow up personally. Automation handles the preparation; a person chooses the approach.
  1. H2 assistantAPP9:41

    Barton Supplies researched. Rachel’s email verified. Outreach draft ready.

Operating judgement

Keep quality in human hands.

Let systems handle research and preparation. Keep your team in charge of who to approach, when and what to say.

  • Qualify without trusting a black-box score
  • Keep research and messaging genuinely useful
  • Take away a bespoke field guide

03 / Start a conversation

Stop leaving revenue opportunities buried in old workflows.

Equip your team to spot buying signals earlier, qualify with more confidence and turn modern GTM tools into more of the right sales conversations.

Book an intro

04 / Common questions

Questions before the session.

The practical details of building a private workshop around your team.

Who should be in the room?

We design sessions for the people who shape and run your GTM motion. That can include sales, growth, RevOps, marketing and leadership. We agree the right mix before shaping the curriculum.

Is this only for teams already using Clay?

No. We can start with the modern GTM foundations, help a new Clay team build confidence or work with experienced operators on more advanced systems. The agenda begins at the level your team is actually at.

How tailored is the workshop?

The examples, exercises and priorities come from your market, roles, tools and live commercial questions. We reuse sound principles, but we do not deliver the same slide deck to every company.

Is it practical or strategic?

Both. Your team needs the mental model to make good choices and enough hands-on work to apply it. We connect strategy to real tables, prompts, signals, qualification rules and operating decisions.

What do we leave with?

You leave with shared language, worked examples and a bespoke handbook that captures the decisions and workflows from the session. The goal is capability your team can use without us in the room.