The H2 tool directory / 2026

Best B2B
GTM tools.

Find the right tools for your sales process. Browse by category, compare the basics and open a tool for our full take.

38 tools9 categories

How we review tools

We look at the job a tool does, how it connects to a sales process, its costs and its limits. “Used by H2” means it is part of our work. “Researched by H2” means our notes are based on research rather than hands-on use. Each tool has a dated review with the full context.

“Best” means best for the job described. Check a small sample from your own market before committing to a larger plan. Our current focus is B2B outbound; teams running paid advertising or product-led growth will need a different mix.

H2 is a Clay Solutions Partner and a Smartlead Certified Partner. Each tool shows when its pricing and notes were reviewed. Check the linked vendor pages for current billing terms.

All tools38

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GTM implementation

Do you need someone to help you implement these tools?

H2 builds GTM systems for B2B teams. We connect your tools and data, set up the workflows and show your team how to use them.