01 / Forecasting
Cold email ROI calculator
Enter your budget and sales assumptions to explore how cold email could contribute to your pipeline. Adjust the numbers to model your own scenario.
The estimate uses customer lifetime revenue, before product or service delivery costs.
Enter your budget or quoted fee. The starting value is an example, not H2 pricing.
you invest
$9,000
over 3 months
total lifetime value
$45,000
from 9 deals closed
return
400% ROI
How we calculated this
1. Total replies
6,000 emails × 2% reply rate = 120 replies/mo
2. Positive replies
120 replies × 25% positive = 30 interested leads/mo
3. Meetings
30 positive replies × 50% meeting rate = 15 meetings/mo
4. Deals closed
15 meetings × 20% close rate = 3 deals/mo
5. Total deals over 3 months
3 deals/mo × 3 months = 9 deals
6. Total lifetime value
9 deals × $5,000 LTV = $45,000
7. Total investment
$3,000/mo × 3 months = $9,000
8. ROI
($45,000 − $9,000) ÷ $9,000 × 100
Illustrative estimates using your budget and the reply-to-meeting assumptions shown above. Results will vary. This is not a quote or a guarantee of performance. H2 scopes each engagement around your market, infrastructure and goals.
What does each new customer cost?
Use your actual sales and marketing spend with our customer acquisition cost calculator to work out CAC and estimate payback.