The H2 toolkit

Free GTM tools

Understand your acquisition costs and explore your next campaign. Start with your own numbers. No signup needed.

01 / Acquisition costs

Customer acquisition cost calculator

Add your sales and marketing costs to see what you spend to win a customer. Estimate how long gross profit could take to pay it back.

02 / Campaign planning

Explore a cold email campaign budget using your sales assumptions. Estimate meetings, deals and customer lifetime revenue.