The H2 tool directory / 2026
B2B CRM and sales tools
Keep companies, contacts and deals connected as sales conversations develop. Explore tools for follow-up, pipeline management and a shared view of the next step.
How we review tools
We look at the job a tool does, how it connects to a sales process, its costs and its limits. “Used by H2” means it is part of our work. “Researched by H2” means our notes are based on research rather than hands-on use. Each tool has a dated review with the full context.
“Best” means best for the job described. Check a small sample from your own market before committing to a larger plan. Our current focus is B2B outbound; teams running paid advertising or product-led growth will need a different mix.
H2 is a Clay Solutions Partner and a Smartlead Certified Partner. Each tool shows when its pricing and notes were reviewed. Check the linked vendor pages for current billing terms.
CRM & sales4
CRM & sales
Attio
Keeping companies, contacts and deals connected
Free; paid per user
Used by H2Read our takeCRM & sales
HubSpot
Connecting sales records with marketing and follow-up
Free tools; paid hubs and seats
Researched by H2Read our takeCRM & sales
Pipedrive
Managing deals and the next sales activity
From $14/seat/month, billed annually
Researched by H2Read our takeCRM & sales
Salesforce
Managing a sales process with deeper customization needs
Free Suite; Starter from $25/user/month
Researched by H2Read our take
GTM implementation
Do you need someone to help you implement these tools?
H2 builds GTM systems for B2B teams. We connect your tools and data, set up the workflows and show your team how to use them.