The H2 tool directory / 2026
Web research tools for GTM teams
Find public evidence and bring it into your sales workflow. Compare search, scraping and research tools by the pages they cover, how they return sources and the work needed to check their results.
How we review tools
We look at the job a tool does, how it connects to a sales process, its costs and its limits. “Used by H2” means it is part of our work. “Researched by H2” means our notes are based on research rather than hands-on use. Each tool has a dated review with the full context.
“Best” means best for the job described. Check a small sample from your own market before committing to a larger plan. Our current focus is B2B outbound; teams running paid advertising or product-led growth will need a different mix.
H2 is a Clay Solutions Partner and a Smartlead Certified Partner. Each tool shows when its pricing and notes were reviewed. Check the linked vendor pages for current billing terms.
Web research5
Web research
Apify
Collecting web data with reusable scraping tools
Free; Starter from $19/month plus usage
Researched by H2Read our takeWeb research
Exa
Finding companies and public evidence from a description
Free allowance; usage-based pricing
Researched by H2Read our takeWeb research
Firecrawl
Turning website pages into usable research inputs
Free; Hobby from $19/month
Researched by H2Read our takeWeb research
Parallel
Running structured research across public web sources
Free allowance; pay as you go
Researched by H2Read our takeWeb research
Scrape Creators
Bringing public social content into GTM research
Credit packs; free starting credits
Researched by H2Read our take
GTM implementation
Do you need someone to help you implement these tools?
H2 builds GTM systems for B2B teams. We connect your tools and data, set up the workflows and show your team how to use them.