The H2 tool directory / 2026
B2B outreach tools
Run email and LinkedIn campaigns with a clear process for sending and replies. Compare the channels, account limits and operating costs behind each tool.
How we review tools
We look at the job a tool does, how it connects to a sales process, its costs and its limits. “Used by H2” means it is part of our work. “Researched by H2” means our notes are based on research rather than hands-on use. Each tool has a dated review with the full context.
“Best” means best for the job described. Check a small sample from your own market before committing to a larger plan. Our current focus is B2B outbound; teams running paid advertising or product-led growth will need a different mix.
H2 is a Clay Solutions Partner and a Smartlead Certified Partner. Each tool shows when its pricing and notes were reviewed. Check the linked vendor pages for current billing terms.
Outreach4
Outreach
HeyReach
Managing outreach across LinkedIn senders
From $79/sender/mo
Used by H2Read our takeOutreach
Instantly
Running cold email campaigns across multiple inboxes
Outreach Growth listed at $47/month
Researched by H2Read our takeOutreach
Lemlist
Combining email and other sales touches in a sequence
Paid Email and Multichannel plans
Researched by H2Read our takeOutreach
Smartlead
Managing campaigns across mailboxes
From $39/mo
Used by H2Read our take
GTM implementation
Do you need someone to help you implement these tools?
H2 builds GTM systems for B2B teams. We connect your tools and data, set up the workflows and show your team how to use them.