The H2 tool directory / 2026
B2B prospecting tools
Find companies, decision-makers and work emails for your next campaign. Compare how each tool builds a useful contact list, what it costs and where you still need to check the data.
How we review tools
We look at the job a tool does, how it connects to a sales process, its costs and its limits. “Used by H2” means it is part of our work. “Researched by H2” means our notes are based on research rather than hands-on use. Each tool has a dated review with the full context.
“Best” means best for the job described. Check a small sample from your own market before committing to a larger plan. Our current focus is B2B outbound; teams running paid advertising or product-led growth will need a different mix.
H2 is a Clay Solutions Partner and a Smartlead Certified Partner. Each tool shows when its pricing and notes were reviewed. Check the linked vendor pages for current billing terms.
Prospecting8
Prospecting
Apollo
Finding contacts and starting an outbound workflow
Free; paid plans available
Researched by H2Read our takeProspecting
Hunter
Finding business emails from a company domain
Free; Starter from $49/month
Researched by H2Read our takeProspecting
Icypeas
Finding emails for a reviewed contact list
From $19/mo + VAT
Used by H2Read our takeProspecting
LinkedIn Sales Navigator
Researching buyers and relationships on LinkedIn
Paid plans; free trial available
Researched by H2Read our takeProspecting
Lusha
Revealing emails and phone numbers for selected buyers
Free; paid credit plans available
Researched by H2Read our takeProspecting
Prospeo
Finding companies and decision-makers
Free; paid from $49/mo
Used by H2Read our takeProspecting
Wiza
Finding contact details from a LinkedIn prospecting workflow
Free; monthly plans from $49/user
Researched by H2Read our takeProspecting
ZoomInfo
Sourcing account and contact data for larger sales teams
Custom pricing
Researched by H2Read our take
GTM implementation
Do you need someone to help you implement these tools?
H2 builds GTM systems for B2B teams. We connect your tools and data, set up the workflows and show your team how to use them.