Prospecting
Apollo
Finding contacts and starting an outbound workflow
Apollo combines a B2B contact database with enrichment and email sequencing. It suits teams that want to find people and begin outreach in the same platform.
Our research notes
Start with a narrow account and role search, then inspect a sample before revealing or exporting a large list. Our research covers the company and people search tools, enrichment and the limits attached to each subscription.
Why choose it
Search, contact data and sequencing sit together, which can reduce the number of handoffs in a small outbound setup. Company enrichment also helps when you already have a target account list.
What to consider
A database match does not confirm that someone still holds the role you need. Credits reset each billing cycle and do not roll over; check the actions that consume them before sizing a plan.
Pricing
Apollo has an ongoing free Starter plan and paid Basic, Professional and Custom options. Paid plans offer monthly or annual billing. Credit allowances and feature access vary, so compare the full account cost and usage terms on the pricing page.
Pricing checked 28 October 2026. Billing terms, taxes, usage limits and add-ons can change. See the vendor's pricing. (opens in a new tab)