Prospecting

LinkedIn Sales Navigator

Researching buyers and relationships on LinkedIn

LinkedInaccount researchdecision makersjob changes

Sales Navigator adds sales-focused search, saved leads and account alerts to LinkedIn. It is useful for finding the right people inside a company and following changes over time.

Our research notes

Build searches around the roles and accounts you actually want to reach. Saved lead and account alerts can give you a reason to revisit an account, while profile details provide context for a more relevant conversation.

Why choose it

Search filters, relationship paths and lead updates share the same LinkedIn context. This helps sellers work through an account instead of treating every contact as an isolated email address.

What to consider

Some team and CRM features require higher plans. Profile information still needs a date and a sanity check, and Sales Navigator is not a replacement for a work-email finding and verification process.

Pricing

LinkedIn offers Core, Advanced and Advanced Plus plans, with free-trial eligibility and prices depending on the plan and region. Check the current comparison for billing terms, CRM features and the seats your team needs.

Pricing checked 28 October 2026. Billing terms, taxes, usage limits and add-ons can change. See the vendor's pricing. (opens in a new tab)

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