CRM & sales
HubSpot
Connecting sales records with marketing and follow-up
HubSpot combines CRM records with sales, marketing and service tools. It suits teams that want contacts, deals and follow-up activity to share a common system.
Our research notes
Start with the records and stages your team needs to manage each lead. Add automation after ownership, qualification and next steps are clear, rather than using more workflows to hide an unclear sales process.
Why choose it
The CRM can connect activity across several teams, with a free starting point and paid options as requirements grow. Lists and integrations support structured handoffs between systems.
What to consider
Costs depend on the hubs, seats, contacts and features you choose. Free access does not include every automation or reporting capability, so price the workflow you need rather than the entry plan alone.
Pricing
HubSpot lists free foundational tools for up to two users. Paid Starter and higher hub plans add features and capacity. The current page includes promotional offers for new customers; check the standard renewal price, seat types and contact limits in your quote.
Pricing checked 28 October 2026. Billing terms, taxes, usage limits and add-ons can change. See the vendor's pricing. (opens in a new tab)