Data enrichment
Clay
Building enrichment and research workflows
Clay brings data providers, research and automation into a table your team can work with. It is useful when finding a contact is one step in a bigger process.
How we use it
Clay is part of our custom GTM builds and team workshops. We use it to connect research and enrichment steps, with clear rules for missing information and conflicting results.
Why choose it
You can combine several data sources and build a workflow around your own questions. Teams can see the steps and inspect the results in one place.
What to consider
Someone still needs to design and maintain the workflow. Data Credits and Actions are separate, and connecting more providers does not automatically improve accuracy.
Pricing
Clay advertises Launch from $185/month. Plans include separate Data Credits and Actions. Check the billing term, feature access and usage allowance for your workflow.
Pricing checked 28 October 2026. Billing terms, taxes, usage limits and add-ons can change. See the vendor's pricing. (opens in a new tab)