Revenue analytics

ChartMogul

Understanding recurring revenue and retention

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ChartMogul brings billing and customer data into recurring-revenue reports. It helps teams understand monthly recurring revenue, churn, expansion and the value of different customer groups.

How we use it

H2 uses ChartMogul for revenue reporting. It gives recurring-revenue performance a place alongside acquisition work, so the team can look beyond the number of new leads or meetings.

Why choose it

Revenue movements, customer segments and retention metrics can show how growth is changing over time. Billing-source connections reduce the need to rebuild those views manually in a spreadsheet.

What to consider

The reports depend on correctly connected billing data and consistent definitions. Revenue metrics alone do not explain which campaign caused a sale, so attribution still needs its own evidence.

Pricing

ChartMogul lists a Free plan for businesses up to $10,000 in monthly recurring revenue. Paid Starter and Pro prices scale with revenue and billing terms. Compare the number of billing sources, users and destinations your setup needs.

Pricing checked 28 October 2026. Billing terms, taxes, usage limits and add-ons can change. See the vendor's pricing. (opens in a new tab)

Put it into practice

Calculate your customer acquisition cost

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