Splashmetrics customer story
Turning cold outreach into a self-serve buying journey.
- $565k
- Pipeline generated
The system behind $565k in pipeline generated.
Audience testing validated sales and marketing as relevant buyers. Cold email then directed both audiences into Splashmetrics' own self-serve journey, with meetings following from that buying process.
The challenge
Splashmetrics helps businesses deliver self-serve buyer journeys by connecting go-to-market planning, interactive sales content and pipeline insight. Its platform bridges sales and marketing, giving buyers a way to explore an offer and progress through their evaluation on their own terms.
When H2 began working with Splashmetrics, the company lacked a solid outbound infrastructure. It also needed a different conversion path from a conventional meeting-booking campaign: the first invitation should take prospects into Splashmetrics' own self-serve buying experience, where they could begin evaluating the platform before speaking to sales.
The result
H2 established the outbound foundations and tested several audience segments across sales and marketing. The initial question was whether one function would prove a stronger fit. Both proved similarly receptive, reflecting a product that connects the work of both teams rather than serving only one side.
Campaign messages invited prospects to follow a link into a self-serve buyer journey. This let them experience Splashmetrics' approach while starting their own buying process, with a sales conversation available as a next step rather than a requirement at the start.
The programme generated $565k in pipeline and meetings with companies including Samsung, Trilogy and Funnel Leasing. The engagement demonstrated how cold email could introduce buyers to a self-serve experience while still creating opportunities for the sales team.
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