Raisonance customer story
Finding a faster route to market through healthtech and sport.
- 118
- Leads generated
- 8.3%
- Reply rate
- 2.1%
- Positive reply rate
“Eludic learned the nuances of our business very rapidly and developed an intelligent campaign that converted to legitimate prospect meetings in one month.”
The system behind 118 leads generated.
Separate market tests made it possible to compare hospital, healthtech and sports demand, then focus the campaign on the audiences offering the strongest commercial response.
The challenge
Raisonance develops AI technology that analyses cough sounds to support respiratory disease screening and wellness monitoring. The platform had potential across several markets, but the team needed an effective way to reach buyers and a clearer understanding of how to run outbound at scale.
The audience split into distinct routes: private hospitals, where reaching buyers and navigating procurement could be difficult, and healthtech companies and sports organisations. H2 needed to test where the platform would find commercial traction and which audience offered the most practical path to revenue.
The result
H2 tested the markets separately, with the hypothesis that healthtech companies and sports teams would offer shorter buying processes and a faster route to commercial conversations than private hospitals. Campaign responses supported that direction, allowing the team to concentrate on the audiences showing the strongest interest.
Sports organisations proved particularly receptive, with meetings booked at teams around the world, including the Dallas Cowboys. The campaign generated 118 leads, an 8.3% reply rate and a 2.1% positive reply rate. The engagement produced $732k in pipeline and gave Raisonance a clearer view of where to focus its outbound effort.
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