Crescendo customer story
Building a repeatable outbound channel for customer experience.
- 53
- Leads generated
The system behind 53 leads generated.
Audience refinement and reply-led testing supported an ongoing outbound programme with QC Growth, generating product conversations and bringing the right leaders to the San Francisco dinner.
The challenge
Crescendo's customer experience platform helps businesses deliver customer service through AI and human support. The offer addressed a broad market, but the team needed a clearer outbound strategy to identify where it would resonate and reach the people responsible for customer experience and service operations.
Working with QC Growth, H2 supported an ongoing cold email programme to refine that strategy and find receptive segments within the market. The engagement also included a customer experience roundtable and fireside dinner in San Francisco, where success depended on getting relevant leaders into the room.
The result
H2 helped sharpen the audience and messaging around customer experience and customer service needs, then used campaign responses to identify pockets of interest. This gave the ongoing programme a practical way to focus outreach on the companies and decision-makers most receptive to Crescendo's offer.
The engagement generated 53 leads. Cold email also supported the San Francisco dinner: a focused guest list and invitation sequence confirmed 24 attendees for the roundtable and fireside conversation.
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